Big Brothers Big Sisters of Orange County and the Inland Empire Reveals New Branding

Big Brothers Big Sisters of Orange County and the Inland Empire is unveiling a new, modern look and brand transformation with a goal of increasing volunteer recruitment locally. Along with more than 270 Big Brothers Big Sisters affiliates across the country, the Orange County and Inland Empire nonprofit shifted from the former purple color to a new black and green logo that represents the powerful relationship between mentors and children.

“We currently have over 500 Littles waiting to be matched with a mentor and there is an ever-growing, urgent need for volunteers who want to create positive change in their community,” said Sloane Keane, CEO of Big Brothers Big Sisters of Orange County and the Inland Empire. “Research shows that having a Big Brother or Big Sister makes an enormous difference in helping underserved youth change the trajectory of their lives. We believe every child is born with potential, and with someone in their corner they have access to new opportunities and academic paths that set them up for future success.”

The rebranding follows months of nationwide research, including focus groups with potential and current volunteers, children, donors, staff and the nonprofit’s leadership. The research reinforced the invaluable influence that supportive mentors have on children who are most vulnerable to factors that will prevent them from successfully transitioning to adulthood.

Big Brothers Big Sisters’ evidence-based mentoring program helps many children and young adults take the first steps toward postsecondary success. Locally, 74 percent of Littles became the first generation in their family to graduate high school. With support from the organization, mentors provide their Littles the opportunity to seek new educational paths they otherwise would not be able to access. From guidance on college applications, to scheduling university tours and instilling overall confidence in schoolwork, mentors offer additional support that’s crucial in fueling success in the next generation.

This addition of a mentor balances a Little’s inherent potential, a story captured in the organization’s new, modernized logo. Through the brand transformation Big Brothers Big Sisters aims to forge a deeper connection with more individuals who want to empower, inspire and ignite potential for a child facing adversity.

To learn more about the organization or how to get involved, visit: www.ocbigs.org or www.iebigs.org. Community members are also invited to attend a volunteer information event, Big Night. The next event will be held July 24 at Golden Road Brewing in Anaheim.

About Big Brothers Big Sisters of Orange County and the Inland Empire

Big Brothers Big Sisters believes every child is born with potential. Yet, one-third of the nation’s youth are growing up without a mentor who can help them overcome challenges such as poverty, unstable housing, absentee parents and lack of access to educational resources. Since 1958, Big Brothers Big Sisters of Orange County and the Inland Empire has provided youth facing adversity with strong and enduring, professionally supported, one-to-one mentoring relationships. With a mentor, youth are able to achieve milestones such as high school graduation, set postsecondary goals and strive for long-term success as they achieve their full potential. For more information visit ocbigs.org or iebigs.org.

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